The application for registration of the trademark was submitted in July 2013. Uzbektourism said that the brand is actively used in tourism events, but it received official status only in May 2014.

The logotype has inscription “Uzbekistan”, outline of mountain, new moon and domes. The logotype has blue, red, green and orange colours.

The tourism brand can be used at specialized events, national stands, as well as tourism companies at development of advertisement products.