Tashkent, Uzbekistan (UzDaily.com) — As part of the official visit of the President of Uzbekistan to China, the Tourism Committee is carrying out a project to promote the country’s tourism image.

Bright 15-second video clips highlighting Uzbekistan’s unique travel routes and rich cultural heritage are being displayed on some of the largest LED screens located on central streets of Beijing and Tianjin, as well as in high-footfall areas for both tourists and locals.

In Beijing, the ads are shown on the facade screen of a business center just one kilometer from the Forbidden City, running daily from 08:00 to 21:00 at 3–4 minute intervals.

In Tianjin, the clips are broadcast on the facade screen of the Dayuechen shopping complex every day from 08:00 to 22:00, with a frequency of once every 4 minutes.