The solemn ceremony of determining the winners was attended by subscribers, commercial and business partners of the mobile operator UMS, representatives of the public and the media. Thanks to the direct television broadcast over the course of events, millions of Uzbeks were able to watch the event.

The campaign was held in two stages. At each two stages, they had to spend at least 70,000 soums for mobile communication services. The winners of prize money were determined with help of lottery.

The winners of the 3 and 4 places won 50 million soums each. The winner of the second place claimed 100 million soums. The winner received 150 million soums.