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Technologies 08/07/2025 Smart music platform riitm gives listeners in Uzbekistan access to 30 million tracks

Smart music platform riitm gives listeners in Uzbekistan access to 30 million tracks

Tashkent, Uzbekistan (UzDaily.com) — riitm music service, developed by a team from Uzbekistan, is now available to users of all mobile operators. The platform offers over 30 million tracks and podcasts, including content in Uzbek, and uses intelligent algorithms that reflect the musical preferences of listeners both in Uzbekistan and abroad. riitm's partners include Believe, Universal Music, Nevo Music, Riza Nova, CreativeMedia, Monolit, MSC, and other rights holders.

The platform allows users to stream music online, create personalized playlists, and share their preferences. riitm’s algorithms take into account music trends in Uzbekistan and beyond. Audio quality reaches up to 320 kbps. A single subscription can be used on up to three devices, and the app is available to users of all mobile operators.

Users can activate a trial period of up to 90 days for just 1 UZS per month. During this period, the platform generates personalized recommendations based on user preferences, curating playlists of favorite artists, trending tracks, and new releases. After the trial, the subscription fee is 9,999 UZS per month. A free version with limited functionality and no bank card required is also available.

Maxim Yefremov, Chief Commercial Officer of Beeline Uzbekistan, commented:

"riitm gives our users convenient access to a wide catalog of content within a single digital service. We see a growing demand for subscription-based platforms and are shaping an ecosystem where music complements other digital offerings. That’s why, starting from July, we’ve included riitm in a broader range of our current tariffs at no additional cost. This expands everyday usage scenarios and gives our customers more digital possibilities — without changing the terms of the tariff."

Sarvariddin Arzumetov, Head of the riitm music service, added:

"riitm’s tech architecture adapts to each user’s preferences, delivering a personalized experience. We built the platform with the local market in mind and will continue developing its features step by step. This is another step towards affordable digital services that provide access to entertainment from a smartphone screen."

Since the start of its pilot phase, riitm has already attracted a monthly audience of 30,000 users. More than half of all listening activity is focused on music in the Uzbek language. Among the most popular local tracks and artists for April–May 2025 were:

Bahodir Mamajonov – 18 yoshimda edi

Ortiqboy Ro’ziboyev – Sog'inaman

Shirin – Yana o‘sha bezori

The top three global artists on riitm during the same period were:

Billie Eilish – BIRDS OF A FEATHER

Kendrick Lamar & SZA – luther

Playboi Carti & The Weeknd – RATHER LIE

About riitm

riitm is a digital music service offering access to millions of tracks and podcasts. The platform provides personalized recommendations, high-quality audio, and localized content in Uzbek. Users can create their own playlists, share their musical tastes, and listen without ads. riitm is available on iOS and Android devices, works with all mobile operators, and supports use on multiple devices simultaneously.

Beeline Uzbekistan, OQ, and Ucell users can register via SMS verification. Subscribers of other mobile operators can sign up through a special Telegram bot within the app.

Listen easily, on any device, without limits. Download riitm on the App Store and Google Play.

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