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MPs, specialists of the Cabinet of Ministers, state bodies, advertisement agencies and others participated at the event.
The session was dedicated to study on implementation of the law “On advertisement”. Currently, there are 494 advertisement agencies, of which 202 work in Tashkent city and 38 in Samarkand region.
It was noted that local administration of Tashkent city and Samarkand adopted complex measures directed at improving implementation of legislation in advertisement sector. Special commissions on placement of external ads were created and works on explanation of the legislation was conducted. Preventive works on avoiding law violations are conducted on regular basis.
The one-stop-shop was created to speed up registration of requests for external advertisement and increase efficiency of the advertisers.
High technologies are also used in advertisement sector. Currently, 32% of external ads in Tashkent are run with use of LCD-screens and LEDs. This figure makes up over 10% in Samarkand region. About 70% of the external ads are produced in national language (Uzbek) and about 80% of ads are advertisement of products and services of local firms. Over 50% of advertisements are social ads.
The analyses said that there are cases of unfair advertisement in the market. The Antimonopoly bodies conducted 730 studies in 2012 and the first half of 2013 (of which 84 in Tashkent and 21 in Samarkand region). It revealed 377 cases of violations of the legislation, including 76 in Tashkent and 30 in Samarkand region.
The main violations are advertisement of untrue information and non-adherence to requirements of advertisement placement rules, etc.
The participants of the session said that development of modern ICTs and media technologies, launch of new goods and products creates problems at identifying definition of advertisement. It was said that this requires regular update of the legislation.
Representatives of the State Committee for privatization, demonopolization and development of cooperation presented information on current state and perspectives of advertisement industry, as well as improvement of legislative acts.
At the end of the session, the committee adopted recommendations and proposals on further developing the industry.