Organizer of the cultural project, which will represent the diversity of Uzbek national traditions and customs, applied and fine arts, national cuisine, is the team of the Milliy TV channel.

The festival will recreate the atmosphere of folk festivals and combine the fair of folk crafts, elements of folk games and fun, folklore show - in all its glory to demonstrate the rich cultural heritage of the Uzbek people.

The festival program includes: a gastronomic fair "Tandir show", a show of rope walkers, a fashion show, master classes in applied arts and craftsmen’s fair, a concert of folklore music.

A significant event of the festival will be preparation of the largest pilaf in the world with a volume of almost 8 tonnes. More than 50 chefs from all over Uzbekistan will cook delicious Uzbek dish. For registration of the record, representatives of the Guinness Book of Records will arrive.

The main event of the festival will be the presentation of the book O’zbegim in the Regency Ballroom of the Hyatt Regency Tashkent hotel complex with the participation of distinguished guests, diplomatic staff, representatives of local and foreign media.

The limited book-album dedicated to noble and magnanimous Uzbek people with its centuries-old history will be presented within the festival. It included two hundred photos from the country’s best photographers, created specifically for publication.