Oguz Memiguven, director-general of COSCOM, said: "Starting from this moment, all our services will be rendered under the Ucell brand. Changing our brand to Ucell, we want to underline that we belong to Uzbekistan and show that COSCOM belongs to large family of telecommunication firms of international level."

TeliaSonera acquired US-based MCT Corp., which has a controlling shareholding in Coscom, in July 2007 for US$292 million in a move to expand beyond its Nordic home market. Coscom is the third largest GSM operator of Uzbekistan. In CIS, TeliaSonera controls such companies as K’cell in Kazakhstan, Azercell in Azerbaijan, Geocell in Georgia, Moldcell in Moldavia.

Memiguven said despite the company owned by the European investor, COSCOM under Ucell brand will remain local company for Uzbekistan. "We believe our values - to be local company, which renders service of international level and care about our staff and clients, as well as run business in line with world ethic standards."

COSCOM head said Ucell is brand of resolute and spiritually young [people], who constantly in search of new and modern services. He said the brand was created to support people with dynamic life and assist them to achieve success.

COSCOM has been working in Uzbekistan for 12 years. The company renders services under GSM 900/1800 standards. In April 2008, the number of subscribers reached 1 million point.