The operator launched the first phase of the project on 18 February 2010. The first phase was designed for Unitel subscribers with significant expenses for communication. The programme provides discounts and additional services.

Two-weeks later, Beeline launched the second phase for all subscribers. The subscribers collect points while communicating.

Number of Beeline Club participants exceeded over 500,000. Marat Serikov, Unitel’s commercial director on mass market development, said the bonus programme is open for all and after registration the participants will get their first points.

Beeline launched website www. beelineclub.uz, where subscribers can receive all information related to Beeline Club.